Now that ESOMAR 2019 is in the books, we're looking back at the big takeaways from the four day congress, which has long been standing as the premier gathering of the top minds in market research both in Europe and around the world. The theme of the conference was Pop Art, and like the revolutionary artists of that artistic movement, speakers in Edinburgh presented on a range of groundbreaking topics, highlighting emerging trends in the world of market research. The Galactic