The Market Research Journey It’s all in the journey – the journey of your researchers as well as your respondents, they equally eat up your resources! And the root cause is your approach to market research. Usually, the research team defines the methodology and decides on what technologies to use. They pick the medium; a survey app, a web-survey, or an interview to make the respondents’ journey as good as can be. They mostly work to paint a clear picture and look for the miss