
The MMR Diet: 6 Lean Benefits of Mobile Market Research
As the technological landscape continues to evolve going into the 2020s, mobile remains the primary means of connecting consumers with companies, through social media interaction, engaging apps, and effective market research. While not only being the most widespread means of communication, mobile provides an invaluable benefit to research projects through innovative features applied to established methodologies. Outlined below are six key features of MMR that can enhance your